SEO (Search Engine Optimization) Company in Gurgaon
Search Engine Optimization also known as SEO is an important part of digital marketing. When you wish to target online customer your website should be in organic searches. SEO gives you the relative traffic. Mere developing a website doesn’t give you business unless you optimize the website.
What Is SEO (Search Engine Optimization)?
There are various search engines which show us the relative results from World Wide Web. Google, Yahoo and Bing are the major search engine. When the user searches on the internet the search engines show them two types of results –
Ads Results are sponsored ads. The website pays the search engine to be shown on the first page. When user will see your site on the first page then mostly they will click on it and finally land on your page.
Organic Search Results
Organic search results are shown without any ads. During organic search, search engines like Google, Yahoo or Bing show only to those websites who fulfill their parameters. Search Engines collect some data from our website like keywords, location, text content on the website, link structure, website page performance, number of visitors and site map etc. Search engines rank the website in the search results based on this data.
Why We Need Search Engine Optimization?
There are millions of websites related to a business or service. So it is a little difficult for the people to find the website on internet until we tell them. So during SEO we make the website better than others.
Process during SEO:
Website Performance – Analyze the status of the website performance like, mobile responsive, links structure, page loading time text content etc.
Competition Analysis- During competition analysis we check the website which is on the target location. For example – if we offer bakery service in Delhi then we will check the website that is the topmost in Delhi based on the following keywords – Online Bakery in Delhi, Bakery in Delhi. Based on the results we will make a report of the websites which would include their domain age, indexed pages, keywords, rank status and rank on internet. This work gives us an idea that how much efforts we need in our website so that we can reach the top.
On Page SEO
On Page SEO includes those activities that we generally do on our website. Search Engine checks our website and then indexes it in their database based on the On Page SEO work. To know more about this, click here.
Off Page SEO
Off Page SEO involves the activities that we have to do out of our website on third party websites. Back Link submissions, social booking marking, blogging and social media optimization are the parts of Off Page SEO. To know more on this, click here. As a best SEO and Online Marketing company, Shadow Technology offers various SEO Packages as per your needs. Start your website SEO with our expert team and get the website on top pages. We offer Search Engines for Google, Yahoo Bing and other major Search Engines.